The Name He Outbuilt
How John D. Rockefeller let the record close without him—and how his son rebuilt it.
Essays on how AI describes people whose names carry consequence.
By Antoni Grgurovic
Every serious name now has a version the machine produces when someone asks. These essays are about what goes into it and what decides it.
A new essay by email every other week, with field notes from my current research when there are results to report. Nothing else.
How John D. Rockefeller let the record close without him—and how his son rebuilt it.
The video lives for days. What the machine answers lives for years.